Loop Services was established in October 2018 in Amsterdam by me, Dana Hernandez, and my husband, Will Tuddenham. Having worked collaboratively since we met in 2012, in July 2018 we decided to leave the comfort of our Salt Lake City home to formalize our work and chase our dreams.
Our creative studio is now working worldwide to create a more inclusive and fun world by providing arts administration, communications, and graphic design services to artists, organizations, & businesses.
The winding path life takes has led us to Europe, but we maintain strong ties with our family, friends, and clients in America. Prior to our move, Will, who was born in Salt Lake City and lived as a professional snowboarder from ages 18-26, interned and worked at Actual Source and 7d8. After graduating from the University of Utah in May 2018, Will began a successful career as a freelance designer for Salt & Stone, HOWL Supply, and various independent artists.
I grew up in Albuquerque and began my career as an engineer in San Diego. I later followed my passion for the arts by studying art history in graduate school at the University of Utah. After working for Utah Museum of Fine Arts, co-running a contemporary art gallery, and managing the Salt Lake City Public Art Program, I realized many emerging and established artists needed help getting their work seen and understood. This is when the idea of Loop Services was born.
Loop is here to help, collaborate, and create. Contact us if you’re interested in working together.